Chief Executive Officer of Inyani UK Limited, Mervyn Lyn, is based in London. Mervyn manages Inyani UK Limited as an independent, autonomous unit within the strategic vision set by Inyani Corporation.

Mervyn, who has pivoted into the film industry, had a long-standing career in music entertainment, with an impressive list of mega-music companies like Virgin records, Sleeping Bag Records, Motown Records UK., and BMG Music. When BMG merged with Sony Music Entertainment, Mervyn was appointed VP of Global Marketing and Promotion for Europe.

As marketing chief, Mervyn supervised the marketing of Sony BMG’s artists across all segments of their artistic activities. He was pivotal to the international success of many Sony/BMG artists, including Whitney Houston, Beyonce, Alicia Keys, George Michael, John Legend, Jennifer Lopez, P. Diddy, and many others. In 2009 Mervyn became BMG/Sony’s VP of Strategic Partnerships. He targeted and formed relationships with brands interested in using music and the repertoire of BMG/Sony’s artists as a vehicle to communicate with consumers.

He departed BMG/Sony in 2012 and founded Strategic Partnership Solutions, a unique service that steers brands and agencies through the complex environments of music, sports, and entertainment.