Viwe Mfaku, Inyani’s Chief Creative Officer - Africa Region, is the Founder and Chief Creative Officer of Cule Studios in South Africa. Viwe, on behalf of Cule Studios, oversees Inyani’s interests in Africa. He brings a wealth of industry experience to Inyani, having previously served as Senior Creative Director for Prime Video and Amazon Studios across Europe, the Middle East, and Africa (EMEA). In this role, he was instrumental in launching multiple high-profile original productions in Africa that outperformed global tentpole releases. His profound expertise in international marketing, creative strategy, and brand campaigns has positioned him as a leading force in shaping African content for global audiences. Prior to that, Viwe also served as Creative Director for Africa at Prime Video, where he played a crucial role in developing and executing strategic campaigns that expanded the platform’s reach on the continent. Cule Studios is engaged in a partnership with Inyani to oversee Inyani’s interests and to expand film production efforts across the African continent.